Whether your business’ goal is brand awareness, direct response, eCommerce, or anything else in between, paid search marketing allows you to get your message front and center when your potential customers are searching for you.
Based on a keyword grouping structure, paid search (available on both Google and Bing search engines) is a bidding/cost-per-click auction platform in which Middle Out Media will build out campaigns that align with your goals, write actionable ad copy, strategize for the optimal landing page experience, and continuously optimize bids and targeting features.
Did you know??
Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.
In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!
It’s also been determined in a study by Google and Ipsos MediaCT that paid search ads do in fact create a major lift in brand awareness, positively impacting how well your potential customers remember you!
Capabilities of Paid Search
This section could be revised continuously with the rapid evolution of Google and Bing’s paid search options. The biggest component of campaign optimization is targeting, which includes the following sectors:
- location and language
- age and gender
- day of week
- time of day
How Can We Help?
Already utilizing paid search in your media mix? Middle Out Media can provide an audit of your accounts and identify areas of success, and areas needing improvement. The audit will be compiled into a report with a completed checklist and optimization recommendations.
If your internal team needs to bounce ideas or questions off of us, then our consulting services would be your best fit. Consulting may include strategy suggestions, best practice POVs (points of view), ad copy proofreading and other areas.
The most effective option for your brand’s paid search needs is Middle Out Media’s monthly maintenance program. You set the budget, goals and KPIs (key performance indicators) for us to measure, and we take care of the rest!
Monthly maintenance includes:
- bid optimization
- ad copy writing
- keyword build out
- targeted bid boosts
- strategy and testing plans
- site link extensions
- conversion tracking
- trends and projections
- monthly reports