Digital Media Buying
Digital media buying is a marketing channel that incorporates strategy of the “how, when and where” in order to reach your potential consumers. By creating a partner relationship with affiliate networks, online publishers and independent websites, we are able to negotiate and finalize buys, and work with those partners to optimize your campaign.
Utilizing display media, email and webpage sponsorships, text placements, and other integrated technologies, Middle Out Media is able to create a customized plan to accomplish your ROI (return on investment) and KPI (key performance indicator), and budgetary goals. With a longer flight (duration of the campaign), we are able to test optimizations to the aesthetic, location and/or type of media placement in order to find the right fit for your message and needs.
How Can We Help?
Middle Out Media offers a digital media program on both a campaign by campaign basis, or a monthly maintenance option. If you feel that one test is best for you, then we start there and determine if digital placements are beneficial to your media mix and KPI metrics.
What kind of buys are available?
- Paid social media advertising, on both Facebook and Twitter
- DSPs (Demand side platforms)
- RTBs (real-time bidding platforms)
- CPM (cost per thousand impressions) for display banners
- CPA (cost per acqusition) emails
- Video pre-roll