Fulfilling All of Your Marketing and Communications Needs
January 14, 2016
One of the greatest strengths of the Middle Out Media team is diversity. We have handled every aspect of digital marketing and even quite a few offline strategies as well as content production, management, design, photography and videography during our tenure. If you’d like to “order off the menu,” that is fine by us. Whether you need Middle Out Media to provide a competence that is not in your repertoire, or simply need help taking things off your overcrowded plate, we have the means of seamlessly spearheading any project. READ MORE…
The 3 Keys to PPC
July 3, 2015
PPC is known by many names – paid search, sponsored search, pay-per-click, search engine marketing (SEM) – but what exactly is it, you ask? It is simply a way to put your brand and its message in front of web users who are searching for you or your product. Whether you’ve just set up your first PPC campaign in Google Adwords, or you’re a seasoned professional who’s looking to reconnect with the basics, here are the 3 main “keys to PPC” to always remember and implement correctly. READ MORE…
“Outside the Box” Isn’t Always What You Want
May 29, 2015
There is no doubt that “outside the box” thinking has led to some incredible breakthroughs. Products and even whole companies have been founded through incredible use of creativity, which breaks the shackles of convention. In fact, this is certainly something that many feel needs to be nurtured from a young age before all of the rules and patterns of behavior condition us. As adults, it certainly becomes more difficult to have a fresh perspective on something we’ve been doing for years and years. But in our day-to-day work, is “outside the box” really what we want? READ MORE…
Does Online Reputation Management Matter?
October 26, 2014
The digital age has become a blessing and a curse. Not only does word spread quickly that can (positively) build your business’s reputation, it spreads even faster to destroy it. This can be an extremely stressful, emotional, and difficult thing to deal with as one person tries to destroy what you’ve worked so hard to build. To make matters worse, with so many outlets and a growing list of things on your “to do” list every day, it’s not like you have time monitor the internet every day. The solution: call Middle Out Media. READ MORE…
Ensuring Long-Term Brand Equity
July 21, 2014
Growing pains. We’ve all gone through them. You increase the marketing budget, but now you don’t have enough people answering the phones to complete sales. Or you are making the sales, but you don’t have enough people for technical support. So now you think that you need to divert your marketing budget to sales or tech support. READ MORE…
Where does the name Middle Out Media come from?
July 17, 2014
We’ve been getting this question a lot lately. For those who aren’t familiar, “middle out” is a concept that is used in many different arenas. Most recently it has gained notoriety in economics as a way to grow the United States’ economy in particular. In a 2012 New York Times article it was stated: “Lasting growth doesn’t trickle down; it emerges from the middle out.” READ MORE…
Are You Mobile?
July 7, 2014
As reported today by MarketingLand.com, mobile ad revenue is forecast to surpass newspapers, radio, and magazines this year. Out of the $180 billion overall media spend this year alone, almost 30% of that is digital – nearly 10% of that being mobile. Is your company carving out a slice of this expanding media channel?
Introducing Middle Out Media
June 29, 2014
Welcome to Middle Out Media, co-founded by two disruptive thinkers with a penchant for big picture strategy. We’re not trying to sell ketchup popsicles to women in white gloves. We’re the water that’s going to make your business grow like a redwood. READ MORE…
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