Based in Dunedin, Florida, Middle Out Media is the collaboration of husband and wife team, Scott and Alexa Parker. Bringing together nearly two decades of experience in marketing and communications combined, they formed Middle Out Media to offer their services to SMBs nationwide.
Alexa Z. Parker
Alexa (Zolkower) Parker co-founded Middle Out Media after over 5 years in the digital marketing space, that included paid search (pay-per-click marketing), digital media buying, marketing optimization strategy, SEO (search engine optimization), digital creative consulting, web analytics and marketing reporting, and email marketing. Alexa has experience in lead generation and e-commerce strategy, for online higher education, tourism attractions, healthcare and engineering industries. Always keeping the client’s end goal in mind, Alexa brings precision, creativity and best practices to the table and enjoys utilizing cutting edge tactics and technology to optimize campaigns.
To Alexa, A/B testing and continuous optimization is KEY – no client or campaign will be stagnant at Middle Out Media! In addition to earning her B.S. in Tourism, Hospitality Management from The University of Florida, Alexa completed a Master Certificate in Internet Marketing from The University of San Francisco, and is certified in Hubspot Inbound Marketing, Google AdWords, Bing Adcenter and Google Analytics platforms.
Scott D. Parker
Scott Parker co-founded Middle Out Media after an 11-year career in communications that included public relations, marketing, social media, photography, copy writing, print journalism, new media, and content management. From crafting press releases to writing SEO friendly content for the web and even book authorship, Scott is an expert wordsmith with a B.A. in Journalism and Media Studies from Rutgers University. Though he is more at home in front of the keyboard, his creativity also extends to photography and videography, which have been published in internationally distributed magazines and viewed on dozens of websites.
In addition, he has extensive experience in directing the design of various creative materials to drive retail sales, and in producing his own B2B creative. Over the last five years, Scott has helped grow numerous brands via social media. On Facebook alone, some accounts have gone from a few thousand to over two million Likes while taking the brand’s content viral and providing daily traffic to the parent website. By staying up to date with various algorithm changes, Scott is able to optimize all posts for the brand’s overall strategy. By combining intimate knowledge of social media, SEO and creative skills, Scott can help your customers find what they are searching for.